Case Studies - Human Capital

Premier Luxury Retailer Optimises Functional Team for Premier Performance

Challenge
To ensure its internal marketing group’s resources, processes and technology were organized and aligned for delivering state-of-the-art marketing services, this premier luxury retailer’s leadership team launched an organisational assessment and transformation.

How We Helped
In collaboration with the company’s corporate human resources team, we reviewed the marketing team’s roles, tasks and qualifications through the VP level, recommended a marketing structure, drafted revised job descriptions, and identified gaps in the employees’ skill sets. To effectively gather the necessary information, we designed an interview instrument and trained a group of HR managers to conduct individual interviews of each marketing employee.

Our professionals analysed the interview data by mapping critical marketing functions, data types and system tools across all marketing employees. Subsequently, the executive board embraced our recommendations for a new organisational structure that aligned roles, responsibilities and systems to ensure brand integrity, program execution excellence and effective marketing analytics within and across channels. Our team partnered with the client to execute the new structure; we developed and delivered a training program and created the communication plan and materials to announce the project to the organisation.

Results
Armed with detailed marketing process maps, our change management plan for the marketing group included level-by-level communication, detailed transition plans to the process level, alignment of individual marketing employees to their new positions, and compensation/title adjustments and appropriate system/tool changes to motivate employees and make change stick. Throughout the implementation, we regularly updated the executive board members, counselled the marketing executives and coached those in newly created marketing leadership positions.

Why Resources Global?
Our team’s understanding of the analytical tools used in marketing, experience in the retail industry, and the use of a practical approach in a culture that disdains traditional consultants strengthened our organisational design solution. We demonstrated similar results in helping the company manage change in the past and, therefore, the company turned to us again to ensure the success of their optimisation initiative.

World leader in Convenience Food and Beverages Undergoes Global Transformation Alignment

Challenge
In support of an enterprise-wide transformation alignment, a Fortune Global 500 consumer products company needed assistance with project management, change management and human-capital-related focus areas.

How We Helped
Serving as project manager, we maintained and facilitated communication among the project team members and managed the plan for the project implementation. We partnered with the company’s internal Human Capital team and delivered continuity and a singular focus on the transformation project.

Our professionals with similar industry experience provided primary HR generalist and HR systems support. Our change management team delivered guidance for aligning roles, responsibilities, compensation and hiring as part of the global transformation initiative. To effectively respond to the results of the company’s organisational health survey, we worked with the organisation management and development team to create a tactical plan and templates for communicating the planned actions.

Results
We provided the tools and led the project’s employee communication to effectively increase employee motivation and commitment during the transformation initiative. Our team designed a conceptual framework and communication plan to explain flexible sourcing strategy to employees, which supported the global transformation alignment efforts by supplying the broader picture behind the transformation project.

Why Resources Global?
Our extensive experience with global companies – and practical approach to managing the people side of business change – helps make change stick for the long term. With consulting and industry experience along with cross functional knowledge, our professionals develop and help execute effective plans to communicate, train, align roles and responsibilities, and compensate and motivate to ensure successful management initiatives.